Class Eleven:

I thought it was interesting learning about different business approaches to shoplifting. I recently worked in retail and we had a problem with this. Enough that if we caught someone shoplifting we got something like $100 bonus. Sometimes we even had people chase shoplifters. Talking with fellow classmates, Rebecca was saying that she had a friend that worked at Famouse Footwear and they had a complete different approach to shoplifters. Their attitude was to ignore shoplifting and leave the situation alone. One of the reasons Walmart has greeters to try to prevent this problem. Because you are less likely to steal if you have been individually greeted.

I like the quote, "Few goods or services can survive in the marketplace without effective promotion."

Another thing that was brought up was that multi-tasking is a myth. SHOOT! I'm always trying to multi-task. Even at this moment I'm trying to watch tv and blog. I feel lazy if I'm only doing one thing at a time. But as I try to really just focus on one thing, I think I do that better and get it done faster.

We also went over in class the four elements that are used in promotion is advertising, public relations, sales promotion, and personal selling.