Week Six: I continue to see how the marketing mix is vital to a company. This week I learned that often people think the most important piece of the marketing mix is the price, although it really doesn't account for more than 10%.

Although it seems simple I have to think and remind myself the difference between demographic: age, gender and geographic: location. It's just one of those things in segmentation that I have to double check to make sure I'm right.

I enjoyed learning about the difference between marketing research and market research. I know that before I would use these terms interchangeably. Now I know that marketing research refers to the big picture and market research if more narrow.

Week Five:

We don't have mgt class this week but I can't help but think of all of the marketing done in the SuperBowl this past Sunday. Millions of dollars are spent on the commercials for a fraction of time. That goes to show just how important marketing is. While reading the Code Zero case I was excited to learn that "...its aspartame-sweetened aftertaste" is the taste that I despise so much when drinking Diet Coke. I'm all for the 'real' stuff.