Week Six: I continue to see how the marketing mix is vital to a company. This week I learned that often people think the most important piece of the marketing mix is the price, although it really doesn't account for more than 10%.

Although it seems simple I have to think and remind myself the difference between demographic: age, gender and geographic: location. It's just one of those things in segmentation that I have to double check to make sure I'm right.

I enjoyed learning about the difference between marketing research and market research. I know that before I would use these terms interchangeably. Now I know that marketing research refers to the big picture and market research if more narrow.