Week Three:

1.23.13
I liked how my professor of my marketing class used the analogy of basketball and marketing. Just like in basketball the goal is to win. But in order to win you have to have a few elements. Scoring, your defense, and rebounds are all important things to reach your target goal of winning the game. In marketing the goal is to sell. But you can't really do that unless you successfully have the correct marketing mix, which includes: product, price, promotion, and place. I knew the marketing mix was going to be real important. :)