Week Fifteen:
Marketing is all around us and I would like to continue to take marketing classes to further become aware of marketing in my surroundings. From marketing a product or service to marketing yourself the value of it is essential. I'm glad that I could take MGT 3500 to broaden my understanding of marketing.
Tuesday, April 30, 2013
Week Fourteen:
I enjoyed learning about a book Professor Allen talked about in regards to networking. Something to the effect of "Provide benefits to others,...that will eventually bring benefits." In my own life, I often ask people what I can do to help and honestly most don't take me up on it but the thought that I would help them means somethings. And it really is fun to help others when you get the chance.
I learned that price skimming is a high introductory price, often followed by a decrease.
Learning about value is important. Value was talked about in class as product quality, delivery, price, etc. If you don't know what value is and don't have it, you probably won't be that successful. I am going to try to find the valuables in my life.
I enjoyed learning about a book Professor Allen talked about in regards to networking. Something to the effect of "Provide benefits to others,...that will eventually bring benefits." In my own life, I often ask people what I can do to help and honestly most don't take me up on it but the thought that I would help them means somethings. And it really is fun to help others when you get the chance.
I learned that price skimming is a high introductory price, often followed by a decrease.
Learning about value is important. Value was talked about in class as product quality, delivery, price, etc. If you don't know what value is and don't have it, you probably won't be that successful. I am going to try to find the valuables in my life.
Tuesday, April 23, 2013
Class Thirteen:
I appreciate Professor Allen going over hubspot.com. I need to remember this website to learn things like how to create a Facebook business page.
Going along with publicity, I found a link that I liked that said PR was you making an effort to advertise. Publicity is getting someone else to want to write about you, etc. (Seth's Blog sethgodin.typepad.com)
I enjoyed learning about personal selling and the benefits of it. Personal selling is so important!
Talking about the Vans videos I have learned that they make sure they are appealing to their customers.
I appreciate Professor Allen going over hubspot.com. I need to remember this website to learn things like how to create a Facebook business page.
Going along with publicity, I found a link that I liked that said PR was you making an effort to advertise. Publicity is getting someone else to want to write about you, etc. (Seth's Blog sethgodin.typepad.com)
I enjoyed learning about personal selling and the benefits of it. Personal selling is so important!
Talking about the Vans videos I have learned that they make sure they are appealing to their customers.
Class Twelve:
I was interested in the Burger King case that we read about. Someone made the comment that no publicity is bad publicity. I've been thinking a lot about publicity and how if your goal is to get your name out maybe there isn't bad publicity, unless you care about people talking about you poorly. Haha.
I was so shocked when I heard that 75% of Facebook users are outside of the US. CRAZY! Marketing is global and I'm curious how you reach that global market and if the US is moving at as fast a rate as others.
I was interested in the Burger King case that we read about. Someone made the comment that no publicity is bad publicity. I've been thinking a lot about publicity and how if your goal is to get your name out maybe there isn't bad publicity, unless you care about people talking about you poorly. Haha.
I was so shocked when I heard that 75% of Facebook users are outside of the US. CRAZY! Marketing is global and I'm curious how you reach that global market and if the US is moving at as fast a rate as others.
Entrepreneurship Week:
This week I actually took my spring vacation and went to San Francisco! It was beautiful and so much fun! I was able to see the beach, Golden Gate Bridge, Alcatraz, Muir redWoods, and eat at so many delicious places! I did not look over several marketing approaches that were used on this trip. It was brought to my attention that at Pier 39 at a yummy bread restaurant, they actually pipe out the smells from their bakery to entice customers to come in. GENIUS! When we visited Alcatraz they had a mirror set up before we got on the ferry because they take your picture. Marketing in action. Marketing is everywhere and I love that I'm picking up on it now!
This week I actually took my spring vacation and went to San Francisco! It was beautiful and so much fun! I was able to see the beach, Golden Gate Bridge, Alcatraz, Muir redWoods, and eat at so many delicious places! I did not look over several marketing approaches that were used on this trip. It was brought to my attention that at Pier 39 at a yummy bread restaurant, they actually pipe out the smells from their bakery to entice customers to come in. GENIUS! When we visited Alcatraz they had a mirror set up before we got on the ferry because they take your picture. Marketing in action. Marketing is everywhere and I love that I'm picking up on it now!
Class Eleven:
I thought it was interesting learning about different business approaches to shoplifting. I recently worked in retail and we had a problem with this. Enough that if we caught someone shoplifting we got something like $100 bonus. Sometimes we even had people chase shoplifters. Talking with fellow classmates, Rebecca was saying that she had a friend that worked at Famouse Footwear and they had a complete different approach to shoplifters. Their attitude was to ignore shoplifting and leave the situation alone. One of the reasons Walmart has greeters to try to prevent this problem. Because you are less likely to steal if you have been individually greeted.
I like the quote, "Few goods or services can survive in the marketplace without effective promotion."
Another thing that was brought up was that multi-tasking is a myth. SHOOT! I'm always trying to multi-task. Even at this moment I'm trying to watch tv and blog. I feel lazy if I'm only doing one thing at a time. But as I try to really just focus on one thing, I think I do that better and get it done faster.
We also went over in class the four elements that are used in promotion is advertising, public relations, sales promotion, and personal selling.
I thought it was interesting learning about different business approaches to shoplifting. I recently worked in retail and we had a problem with this. Enough that if we caught someone shoplifting we got something like $100 bonus. Sometimes we even had people chase shoplifters. Talking with fellow classmates, Rebecca was saying that she had a friend that worked at Famouse Footwear and they had a complete different approach to shoplifters. Their attitude was to ignore shoplifting and leave the situation alone. One of the reasons Walmart has greeters to try to prevent this problem. Because you are less likely to steal if you have been individually greeted.
I like the quote, "Few goods or services can survive in the marketplace without effective promotion."
Another thing that was brought up was that multi-tasking is a myth. SHOOT! I'm always trying to multi-task. Even at this moment I'm trying to watch tv and blog. I feel lazy if I'm only doing one thing at a time. But as I try to really just focus on one thing, I think I do that better and get it done faster.
We also went over in class the four elements that are used in promotion is advertising, public relations, sales promotion, and personal selling.
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